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The Tug-of-War Over the Cable News Network Highlights The Extent to Which Dysfunctional US Journalism Truly Is.

Late Thursday, amid swirling speculation concerning the Brown University gunman, CNN’s Kaitlan Collins took to social media, pointing out the conflicting information and directing people to her channel's 9pm newscast.

Although CNN is certainly not a impeccable news source, her message rang true for numerous observers. It stands as one of the organizations where one can locate grounded and generally dependable reporting – especially during breaking news situations like the one developing close to a New Hampshire storage facility.

A Vulnerable Situation During a High-Stakes Struggle

But the news network, now four and a half decades old, finds itself in a vulnerable position as two giant media conglomerates compete for ownership of its parent company, Warner Bros Discovery.

No matter the result, the future of CNN has turned into a high-stakes game of business acquisition, rather than as a question of what helps the news-consuming public.

“This represents another instance of the profound systemic issues with roots in many years of governmental choices,” stated Victor Pickard, writer of “Democracy Without Journalism?” and a professor of media policy at the University of Pennsylvania.

The speculation about which company will control Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – misses a broader point.

“The narrative is crafted as a business story with influential figures as the central actors, but there is scant discussion of the societal benefit,” Pickard added.

A Further Element: Donald Trump

This situation is complicated by Donald Trump’s longstanding stance about a network he has long portrayed as perhaps his main “fake news” foe.

Recall the shouts of “CNN sucks!” at the president’s rallies, his administration’s punitive suspension of reporter Jim Acosta’s press credentials, or his clashes with Collins in press briefings.

Trump now says that the network requires new ownership. You can read that as ownership that will protect him from journalistic oversight. That is one reason why he appears to come down on the side of Paramount Skydance, which has made a hostile bid.

Trump has reason to prefer that suitor more. For one thing, it is led by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.

Paramount, owner of CBS News, also recently installed the right-leaning Bari Weiss, known for her “anti-woke” beliefs, as the lead editor of that venerable news network.

A Possibility of Continued Uncertainty

It is important to note, if Netflix is successful, CNN and other cable outlets would first be separated into a independent unit. Such a move could be a relief to many at the network, but it’s hardly a safe harbor. That structure could position CNN for yet another acquisition. There is no finish line.

In the view of Timothy Wu, much of this is against the law, anyway. The influential voice of big tech’s dominance wrote recently that competition laws should disallow both deals.

“Both acquisition attempts would be detrimental to the country, and both should be opposed by the government,” Wu recently wrote.

The Fundamental Problem and a Potential Solution

Regardless of the resolution in this situation, the larger issue remains.

“What we have now is a highly anti-democratic system, but we ought not succumb to the belief that change is impossible,” Pickard said. Regulatory choices – from the 1930s and 1940s – helped to build this overly commercial monster, and new policy decisions can tackle it.

Is this likely in an era where the Federal Communications Commission chair will not confirm that the agency is independent? Change is highly improbable now, but that should not imply it will be impossible forever.

Initiatives that bolster independent news organizations, bolster local journalism, fund public media, and prevent the accumulation of media power in a handful of hands are not only possible – they are necessary for a robust democracy.

When it comes to media ownership, bigger isn’t better. And news organizations like CNN cannot be tools in the most recent corporate chess match.

By

Katie Silva

A seasoned business strategist with over 15 years of experience in scaling startups and advising Fortune 500 companies on digital transformation.

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