Amorim's Critical Error? Taking On Wilcox and the Infallible Leadership Tier

Itranspired Ruben Amorim endured losing against Grimsby. Survive an important European final against one of the worst Tottenham teams in living memory. He withstood losing at home against West Ham and Wolves, a lowly league position, the tactical inflexibility, undermining the team's best homegrown talent, the 32% win rate, labeling the squad the worst the club has ever seen. Yet, there existed a single opponent against whom Ruben Amorim was not permitted to dance. You come at Jason Wilcox, you had better succeed.

Unfortunately, like many a top-flight defender during Blackburn Rovers' title-winning campaign, Amorim took on the executive and seems to have missed. Even the most distracted of readers will notice the irony here: a manager who often railed at his players for failing in individual battles crumbling in the face of the intense pressure and formidable presence of one of England's top division's most feared sporting directors.

And frankly, this entire bruising episode appears to portray the director in a different perspective. It may have been easy, given his nine months in a similar role at Southampton, to view him as little more than a drudge in the United exoskeleton: a man whose appointment was due largely to his close relationship with ex-colleague Omar Berrada rather than any demonstrable skill. How wrong we all were. By masterfully outmanoeuvring the club's celebrated head coach, just as he bested the hapless a previous executive earlier, he has demonstrated to be among football's true generals: a tactical intellect that United’s competitors will now be justifiably concerned.

The Strategic Clash Regarding System & Philosophy

To illustrate, it was the director who being involved in the hierarchy that appointed the 3-4-3 fundamentalist the coach in the first place, played a key role in trying to persuade him to ditch his favored formation. Naturally, these pleas faced pushback. However, these judgements hold greater authority when issued by a man of a man the unimpeachable football pedigree of Jason Wilcox, holder of three England caps and a role in a title-winning side decades past.

Maybe eventually Jason Wilcox might agree to outline his thought processes publicly. Perhaps at some point he might be asked why Amorim is walking away with full compensation, with no penalty clause activated. But Jason Wilcox seldom speaks in public, and with very good reason. The true intellectuals in football – men like Jason Wilcox – function on a plane beyond our own mundane comprehension. Were he to speak, most likely all we would hear would be ultrasonic blips and complex calculations. Wanting is not quite equivalent to being ready to receive.

The INEOS chief reportedly proposed using the winger at right wing-back.
Sir Jim Ratcliffe reportedly suggested playing Bryan Mbeumo at right wing-back. Image: Simon Stacpoole/Offside/Getty Images

An Ultimate Authority Behind Command

But of course, by focusing our attention on Jason Wilcox we are obscuring the real power behind the modern United throne. The director is, in reality, simply carrying out the directives of his superior the billionaire owner, who privately has emphasized his preference for a back four. It is reported, the owner has also suggested playing Bryan Mbeumo in a wing-back role. The owner is eager for United to embrace analytics and analytics. Per reports, during a leadership summit soon after his investment, he announced that United’s style of play “shall be decided by this group”.

After all, Sir Jim is a specialist in these intricate footballing stuff, drawing from his background in industry and yachting. Above all he is incredibly rich, and it is known, the wealthy are the best of us: more insightful, sagacious, more tactically astute, fundamentally superior. Whom else could one trust to manage a strategic plan of austerity, the construction of a modern arena that looks similar to an abstract design, the signing of Benjamin Sesko?

A New Football Hierarchy: Executives Above Coaches

This represents a shift that is becoming prevalent in top-tier of the game. Historically, clubs foolishly entrusted major sporting choices to low-level employees such as coaches, talent spotters – players themselves. Maybe previously feasible for a young, innovative manager with ideas and energy to join an organization and see their vision through to completion. Yet how many businesses have these guys set up? How many large-scale layoffs have they overseen? Better by far to invest genuine authority where it rightly belongs: the executive class, the open-necked shirt brigade, the individuals with impressive professional resumes. Better by far to determine the strategy by the directors and appoint a coach who can tailor their offering accordingly. If managers were formerly chefs, they have become more like Deliveroo drivers: not really creating the food, yet ultimately answerable if it arrives poorly or fails of the box.

In the meantime, their job is increasingly less about defining the vision and more about marketing it: the receptionist on the front desk, the visible figurehead of an organisation they can do little to change. Enzo Maresca takes a squad of literal children into Europe and wins two medium-sized trophies, and essentially is dismissed for speaking out. A manager at Celtic sees his reputation ruined whereas those individuals who appointed him continue to make errors indefinitely.

A Neoliberal Football: Accountability Only for the Coaches

And possibly on some microcosmic level this represents neoliberalism at work: the elevation of a privileged elite who can never be wrong, whose choices remain untouchable, whose mistakes can invariably be resolved by sacking without justification. Appoint the system coach and then dismiss them for using too much that system. Bring in the process guy and later discard him for requiring too long. And above all show gratitude; for the incremental season ticket price rises, for your new player acquisitions, for the reality that the adults – regardless of their expertise – remain in control.

Katie Silva
Katie Silva

A seasoned business strategist with over 15 years of experience in scaling startups and advising Fortune 500 companies on digital transformation.